Family friendly and trustworthy are two of the main attributes of this doctors practice - which should also be reflected in the new corporate design. The goal was to create a simple, elegant and memorable brandmark. I created an identity around the initials of the two owners and a symbolization of a family or the growth from a child to an adult. The identity and illustration is supported by a warm blue palette, bringing a sense of proximity to the lake near by and warmth and trust to the brand. A distinctive, timeless and recognizable brand.