Obsthof Roos is a small farm in the South of Germany, but a big one when it comes to juices and brandies. In addition to their own organic apple juice and their distillery, the owners of the farm also produce jam, pasta and various types of honey with the help of their bee colonies. Not only the product range, but also the sustainability and the craftsman of the farm should now be accommodated in a new corporate design. It should be timeless and reflect the tradition of the company but also setting itself apart form its competitors.

 

The local farm shop, which stands between the distillery and crates full of fruit and vegetables, as well as the modern rental apartments in the old farmhouse, are the heart of the small company and are visualized in the new logo design.

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The logo design is set up with a modern typography describing the service of the farm, the signature of the owners and the image logo itself representing the local shop. At second glance, you can see the owners' initials on the door of the house.