Visual identity for me & my business - a space for female entrepreneurs to grow personally and professionally and to empower each other. A virtual place for inspiration, education, support and networking for a 24/7 exchange of ideas.
The new identity needs to cover both topics - one's own personality and the human side of not having to implement everything perfectly, but boldly going one's own way, as well as the business with all its challenges and daily routines. It's about supporting and motivating each other, sharing success stories and finding new solutions and perspectives - a safe space for female entrepreneurs.
The visual identity is based on the use of two different lowercase fonts, tailored to the customer's wishes. A tension between a playful calligraphic font and a clear geometric font. This aims at two components - your own personality & self-development, as well as the focus on the business side. The color palette is a combination of a dark blue, a warm red tone that sets accents and emphasizes the female part, and a light warm gray that serves as an additional color component for contrasts, backgrounds and shades.