Visual Identity and Photography Set for Porsche Enthusiast "the heretic 996". A drive in the 911 is a journey full of emotions and passion. The 996 model series turned the world of Porsche fans upside down with its fried egg headlights. It is precisely this independence that makes this model so appealing and unique today. The shape of the headlights also adorns the new logo, which specifically focuses on the special feature. Together with the lettering - the heretic / the deviant - it forms a contemporary image-word mark that can be used flexibly and individually.