THINKBOX HR FUTURE LEADERSHIP
VISUAL IDENTITY . CORPORATE DESIGN
Thinkbox is a consulting company focusing on innovation, future leadership competencies and future-orientated HR with a strong approach to digitalization of companies and start-ups. The founder asked for a strong identity to help position itself as a new and confident company in a competitive industry. I was approached to implement a design that would reflect Thinkbox`s growing body of work. I developed a visual identity that combines minimalism with a strong and warm vision, simple and reduced but still bold. The new logo is a monogram composed of two letters: anchored in modernity and reduced to its core visual essence. Black was used as a design element, coupled with one bright color that provides design flexibility for future expansion.