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996 SMILES PER MILES

GRAPHIC DESIGN | PHOTOGRAPHY

"996 smiles per miles“ is a summer season limited edition of wearables by car enthusiast „the heretic 996“.

The color used for the slogan "996 smiles per miles" is the famous rubystone red which made its debut on the Porsche 964 and had a bit of a revival on newer models in recent years. This bright pink pairs well with black and silver accents. The hand drawn smiley underlines the joy of driving but also refers to the text with a blink of an eye. 

The statements are based on the most controversial opinion of the car model 996 whether or not the „fried egg“ headlight is a good design or not and its many preconceptions. ​They convey the debate in an exaggerated way by using frivolous sentences passed around the car community. The hashtags used for each single word symbolize the excessive overuse of hashtags on social media platforms to reach attention and underline the point of social media addiction.

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