VISUAL IDENTITY for WOLFF. – a studio with a focus on shoes, clothing and design objects that are designed, developed and produced in collaboration with artists and craftsmen.

Wolff Points` work is characterized by a sense of the beautiful and the good. Our limited resources and the manual work of the individual people represent the values ​​of the company. It's not just about selling products, but about seeing an emotional added value with the people behind each product.

 

The concept of identity translates this on a visual level. It is a clear, timeless and reduced wordmark that can be used in flexible ways across all applications. The beige corner visualizes the stitching that appears on shoes and clothing and represents the craftsmanship of each product in a very abstract way. The font set in lower case gives a soft and approachable impression. Overall it's a modern yet warm and aesthetic visual identity with a poetic touch in the simplest of ways.