Visual Identity for WOLFF. – a studio designing and developing footwear, clothing and objects along craftsmen and women. Wolff.`s work is characterized by a sense of beauty and good. Also nature and its limited resources stand for the value of the company and its founder Laure Wolff. It’s not about selling but rather emotionalizing with the people behind each product and focusing in the essentials. The development of the identity translates it to a visual level. It is a simple, timeless and bold word element, flexible in use. The beige corner visualizes the stitch that appears on shoes and clothing and represents the craftsmanship of each product. The typeface set in lowercase letters applies a soft and approachable expression. Overall, it is a contemporary, yet warm and aesthetic visual identity with a poetic edge in its simplest way.